Unfrosted is a 2024 American comedy film written by, directed by, and starring Jerry Seinfeld, his first feature-length directorial effort. The movie premiered at Grauman’s Egyptian Theater in Hollywood on April 30, 2024, and arrived on Netflix on May 3, 2024. Unfrosted is set in Battle Creek, Michigan, in 1963. The movie is a fictional and satirical take on the conflict between cereal giants Kellogg’s and Post vying to create the breakthrough breakfast treat—the Pop-Tart. The film follows a fantasy world where there is ambition, treachery, and bizarre individuals, including evil milkmen and cartoon characters in cereal.